You've invested in your brand. The logo, the color palette, the website that finally feels like you. And then someone signs up for your list and gets an email that looks like it was built in a free template at 11pm.
It's not a minor inconsistency. Every email is a touchpoint. And when it doesn't match the brand you've built, it quietly erodes the trust you've worked hard to earn.
The gap isn't a design problem. It's a system problem. Klaviyo gives you the tools. It doesn't give you the design. That's what The Inbox Edit is for.
Your emails aren't.
Your brand is beautiful.
A complete email system, built in your brand, not a template.
From onboarding to delivery in five business days. No six-week timelines. No back-and-forth that stretches into months. One week, then it's yours.
03 / delivered in 1 week
Every block comes with strategic notes explaining the why, not just the what. You'll know exactly how to build it in Klaviyo and why it's designed the way it is.
02 / strategically annotated
A full block library and six complete email builds, designed in your exact brand. Your colors, your type, your voice. Built to execute directly in Klaviyo, one block at a time.
01 / built in figma
The Inbox Edit is not a mood board or a starting point. It's a complete, production-ready Klaviyo email design system, with the strategy baked in at every layer.
send with confidence.
Everything you need to
14+ fully designed blocks, headers, heroes, testimonials, CTAs, product features, image layouts, and footers, all built in your brand and ready to build in Klaviyo.
Core Block Library
Every block includes purposeful placeholder copy (not lorem ipsum) showing you what goes where and why. You'll never stare at a blank email again.
Copy Frameworks
Additional blocks mixed in based on your business type: urgency bars, review blocks, press mentions, podcast episodes, gift guide grids, and more.
Bonus Block Library
Welcome, product launch, promotional, abandoned cart, post-purchase, and re-engagement; each with a strategy brief, subject line formulas, and preview text guidance.
6 Full Email Builds
A designed page mapping the three core automated flows: welcome series, abandoned cart, & post-purchase; with email count and the job each email needs to do.
Flow Map
A ~20 minute recorded walkthrough narrating the entire system: how to use it, how to customize it, and how to build from it in Klaviyo every time you send.
Video Walkthrough
After delivery, you have one round of revisions to make sure everything feels exactly right before you start building in Klaviyo.
One Round of Revisions
The STORY Framework
One CTA. One job. One click. The only thing they need to do right now — make it impossible to miss.
Y / your next step
Context, quickly. Why this email, why now, why them. One to two lines, then move.
T / tell them why
The hook. Subject line and hero working together. One arresting thing that earns the next second of attention.
S / stop them
Every email in the system is built on the same conversion framework; the same one I've used with clients for years, now baked into every block and every brief.
It's not a formula. It's a hierarchy. A way of thinking about what every email needs to do, in what order, so yours always tells the story that moves people.
The feeling, not the feature. You're not selling the product, you're selling what it's like to have it.
O / open the want
One proof point. A testimonial, a stat, a press mention. Something that says: other people already trust this.
R / reassure
Want to see the framework before you book? Grab it free here.
I'm Jane, the designer behind Studio Mahrnelle. I've been building email systems for clients for years, long before The Inbox Edit had a name or a sales page. The methodology is proven. What's changed is the packaging.
The STORY framework, the annotation layer, the strategic brief inside every email; that's not something I made up for a product launch. It's the actual thinking I bring to every client project, now made available as a standalone system.
My background is in teaching. I know how to take something complicated and make it make sense. Every annotation in this file is written so you understand the why, not just the what.
Studio Mahrnelle is a boutique studio. That means when you book The Inbox Edit, I'm the one building it. Not a team. Not a contractor. Me.
Story first.
Strategy always.
