Most brands have a website, an email list, and a brand identity. They just don't have a system. That's what I build.
One designer. One system. No duct tape.
Starting from zero (or starting over). Your brand identity and custom website, designed as one system from day one.
Investment starts at $5800
Custom Brand & Web Design
The Full Build
The Inbox Edit
Your brand is built. Your emails aren't. A done-for-you Figma email design system, built in your brand, delivered in one week.
investment starts at $2400
email design system
It has to work as hard as it looks good.
You've poured everything into your product, your practice, your people. The work is good. The reviews are there. The word is spreading.
But your digital presence? It was cobbled together over time. The website says one thing. The emails say another. The brand feels like three different businesses wearing a trench coat.
And every ad you run, every referral, every late-night Google search from your ideal customer... they all end up at your website. If what greets them doesn't match the business you've actually built, you're leaving money and trust on the table.
The design world convinced you that beautiful and strategic are two different budgets. Two different designers. Two different timelines.
They're not. Every project I touch has one rule:
Let's be honest for a second
Your brand, inside every email.
The Inbox Edit
You've invested in the logo, the palette, the website that finally feels like you. Then someone signs up for your list and gets an email that looks like it was built in a free template at 11 p.m.
The Inbox Edit is a complete email design system, built in your brand, delivered in five business days. Every block is annotated with the strategic reasoning behind it. Not just beautiful. Repeatable. Built specifically for Klaviyo.
Every email in the system follows the STORY Framework, the same conversion methodology I've used with clients for years. It's not a formula. It's a hierarchy. And it's baked into every block.
STEP ONE
STEP TWO
STEP THREE
Fill out my inquiry form and let's get on a call. I want to hear about your brand, your people, your vision, and the goals that keep you up at night. I'll put together a custom proposal that maps out exactly what we're building and why.
01 | Tell me everything
01 | Tell me everything
Your brand identity and website designed as one cohesive system. Rooted in your story, structured for conversion, built to grow with you. Clear check-ins throughout so you always know where we are and what's next.
02 | build the system
STEP ONE
STEP TWO
STEP THREE
03 | launch & grow
Your digital home goes live. Strategic, story-driven, and built to convert. This isn't a handoff and a wave goodbye. What we build is designed to keep working for you long after launch day.
step three
step one
step two
Your brand, built in three clear steps
The Full Build
Don't take my word for it
If you'd told 23-year-old me, standing at the front of a classroom with a
stack of essays to grade, that I'd one day be building brands and websites for a living, I would have laughed. Then immediately asked you to help me with the copy machine. (That thing had it out for me.)
But teaching gave me everything I needed.
How to take something complicated and make it make sense. How to structure information so people actually absorb it. How to tell a story that holds attention, and walks someone exactly where they need to go.
I started Studio Mahrnelle, named after my grandmother, to help founders stop patching things together and start building systems that actually convert.
When I'm not designing you'll find me on a Pilates reformer, at a mahjong table, or running on an unreasonable amount of coffee.
More about me →
Hey, I'm Jane
